Fitch Even understands the important interplay between form and function that propels innovations in consumer products, industrial design, and packaging.
We also have the expertise to identify and protect the key product features that provide competitive advantages, while simultaneously assessing risks associated with competitors’ Intellectual Property (IP). Together, our knowledge and experience uniquely position us to develop optimal strategies to protect your innovations.
From R&D to Product Enhancements
We counsel clients across all stages of product and packaging development, brand development, and market strategy through testing, product release, and subsequent product updates. Because companies must continually update and improve their offerings to remain competitive, we develop a deep understanding of our client’s industries to help them navigate the ever-changing market landscape, including in:
- apparel, footwear, and accessories
- automotive components and accessories
- books and publishing
- consumer electronics and software
- food and beverages
- health, wellness, and beauty products
- household goods, home appliances, and furnishings
- office products
- recreational and sports equipment
- toys, games, and novelty products
Robust IP Strategies That Align With Your Business Objectives
Working closely with clients, our team crafts sophisticated IP strategies and helps minimize risk by conducting timely clearance assessments. Our comprehensive IP strategies help clients to develop utility patent, design patent, trademark, trade dress, trade secret, and copyright protection, along with effective contractual relationships. Our work includes:
- strategically developing and managing comprehensive IP portfolios of valuable patent, trademark, trade secret, and copyright assets in the US and abroad
- providing due diligence assessments
- analyzing markets, industries, and competitive landscapes, and counseling clients regarding related risks and opportunities
- conducting freedom-to-operate and clearance assessments
- counseling regarding product development, manufacturing, bring-to-market strategies, mergers and acquisition, and investment protection
- analysis of IP assets
- advising on litigation risks
- providing guidance on protection and handling of trade secrets, vendor relationship management, disclosure agreements, inventorship investigations and determinations
- private label agreements, manufacturing, and distribution
- online marketplace monitoring, takedown requests, and dispute resolution
- litigation to assert and defend against claims of IP infringement
- defending our client’s IP at the PTAB, TTAB, and in other forums
